Sorry to get all pretentious on you, but I've been wondering about the font choices used in most Korean signs.

So after living in Korea for about 4 months now, I figure I'm not horrible at reading the language. However, when I walk around the streets, I have the hardest time deciphering all the postings and billboards. It's kind of crazy. I don't know how anyone can find anything with the different colors, fonts, and sizing. I usually ask people for really specific directions because it's nearly impossible for me to find anything by reading its sign.

I'll admit to only having watched half of that movie "Helvetica", but it definitely talks about the universal appeal of the titled font. I'm no font expert either, but it seems like Korea uses its equivalent. Is it the spacing of the characters? Maybe just the overwhelming number of signs? Any thoughts from the crowd?
Ciao form Italy
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